The It Factor: Be the One People Like, Listen to, and Rememberby Mark Wiskup Paperback: 192 pages $10.17 Readers learn how to: • communicate ideas so skillfully that people sit up and take notice • become instantly memorable • hold on to people’s attention longer • make stronger connections If you aren’t getting the response you hoped for when you first launched your business on the internet, but you can't quite pinpoint the area of weakness - read this book. The It Factor is all about shedding bad habits that sabotage your communication abilities, learning to paint pictures with our words, and connecting with our audiences. The It Factor is more than a collection of stories, it gives a 5-step plan to increase your ability to communicate with others in such a way that what you have to say sticks in your audience’s mind. Apply Wiskup’s practical techniques in daily life and use them successfully to brand yourself and develop a following online.
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