Letting Go of the Words: Writing Web Content that Works

by Janice (Ginny) Redish

Paperback: 384 pages

Published: June 2007

$32.97


The results are in. Major marketing studies report your customers are on the internet and they are looking for information about your products and services.

Search engines rank your site, in part, by relevant content on your pages.

Ginny Redish, author of Letting Go of the Words teaches you how to create content that inspires, motivates and builds loyalty.

Find out why visitors leave your site and what changes you need to make to keep them there.

Letting Go of the Words is well organized so that you can find information relating to your specific dilemma quickly. In fact, proper organization of your website or blog will have huge impact on your target audience. User-oriented design is a major factor for getting repeat visits.

Writing for the web is like nothing else you've done before. Why not get it right?

Learn the difference between a home page, squeeze pages and information pages including what should appear on them and what should not. Write text links that get clicked. Learn when and how to add charts. Learn how to create effective headlines and headers for your pictures and videos.

Order your copy today and build a loyal internet audience--the heart of ecommerce success.

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